Facebook Ads Custom Conversions & LinkedIn Ads Campaign Groups
Use Facebook Ads or LinkedIn Ads? We've got some nice updates for you today.
First, we're excited to announce that you can now pull in all of your Facebook Ads custom conversions!
Want more? For LinkedIn Ads, we've added support for ad campaign groups, to give you (and your clients) a better overview of your marketing work.
Facebook Ads Custom Conversions
We've had quite a few subscribers reach out about this one, so we've implemented it!
You'll now see a brand new Facebook Ads dashboard covering all of your custom conversions. Just go to your Ads > Facebook Ads dashboard from the left side menu, and choose "Conversions" from the top of the screen.
We'll automatically pull in those conversions by name, as well as all of your most important conversion stats.
Along with our dedicated "Conversions" dashboard, you can also add Facebook Ads conversion widgets to any custom dashboard or report. Just search for "facebook ads conversions" when adding widgets.
One thing to note: You'll need to reconnect your Facebook Ads integration to gain access to this conversions data, because Facebook requires that you accept an additional access permission. To do this, follow these instructions.
LinkedIn Ads Campaign Groups
LinkedIn Ads' campaign groups give you a way to manage and measure status, budget, and performance across multiple related ads campaigns.
We now support these groups, to help you report this bigger-picture data to clients!
You'll find the new LinkedIn "Campaign Groups" dashboard under Ads > LinkedIn Ads (via your campaign's left side menu).
This new dashboard shows the status, conversion count, clicks, CPC, CTR, impressions, and a lot of other metrics for those groups. You can also click on any campaign group to be shown deeper details on the campaigns it contains.
And just like with our Facebook Ads update above, you can also add LinkedIn Ads campaign group widgets to any custom dashboard or report.
We hope you like these new features! Let us know what you think in the comments below, or reach out to our friendly support team at firstname.lastname@example.org if you'd like to start a conversation.