Top social media reporting tools in 2025: Features, integrations & automation

In this guide, we’ll share the best social media analytics tools your agency should know about, including top features, integrations, and pricing.

What are social media analytics tools?

Social media analytics tools pull raw performance data across multiple platforms and turn it into clear, actionable insights. They go beyond surface-level metrics to reveal which content sparks genuine engagement, how audiences view a brand, and where competitors are making gains.

Social media analytics tools often offer features like:

• Engagement tracking for likes, shares, comments, and clicks.

• Audience insights, such as demographics, location, and interests.

• Content performance metrics to identify specific social media campaigns with promising performance.

• Sentiment analysis to understand audience opinions and streamline reputation management.

More specific than broad marketing analytics software, the right tool helps agencies analyze data, present not-so-obvious insights, and take social media reporting to the next level.

Why your campaigns deserve social media analytics tools

Without specialized tools, your social media managers could spend hours switching between platforms, compiling screenshots, or manually typing numbers. Plus, it’s easy to miss the big picture, like how social performance ties into other business goals. 

And sure–using additional platforms like Google Analytics will show how social traffic drives on-site actions like purchases or downloads. However, it stops short of explaining why those results happened. This data won’t reveal which post sparked the most engagement, whether sentiment improved after a product launch, or how a client’s share of voice compares to competitors.

Social media analytics tools close this gap by consolidating channel data, uncovering detailed audience insights, and measuring performance in real time. Here’s a breakdown of key benefits to consider. 

Efficiency and scalability

Centralize metrics from various social media platforms into one central hub. This eliminates the need to jump between social media accounts, leading to streamlined reporting, shorter turnaround times, and a reduced risk of errors.

It also creates a high standard and ensures performance reporting stays consistent across all clients—whether you’re managing five or fifty. Plus, investing in this type of tool makes it easier to scale operations, speed up onboarding, and reduce tedious admin work.

Competitive advantage

Social media analytics tools reveal exactly how competitors engage their audiences, including what they post, which formats get the best response, and how those interactions trend over time. This makes it easier to identify gaps in their approach and uncover opportunities for your clients to claim more visibility.

With this insight, your agency can jump on topics they’ve missed and even target overlooked audience segments. Every move is guided by market data, leading to a social media presence and a sharper competitive edge.

Deeper audience insights

Social media analytics tools reveal how your client’s audience thinks, feels, and interacts online. By analyzing comments, mentions, hashtags, and engagement patterns across platforms, you’ll understand which conversations and topics influence their behavior.

These tools often show sentiment changes after campaigns and what content formats earn the strongest responses. With these deep insights, it’s easier to create demographic segments and messaging that’s tailored to each group.

Data-driven decision making

Because most social media analytics tools deliver real-time data, you’ll have insights to adjust campaigns while they’re active. Maybe you want to shift budget toward a high-performing ad set. Perhaps it’s worth testing a new posting time while engagement is spiking.

Either way, this granular social media analysis helps your agency capture more opportunities and improve results before campaigns end. 

We rely completely on social media analytics. They help us make better decisions (backed by data). Otherwise, we’d be winging it, and you shouldn’t be winging it when it comes to the success of your clients' businesses.

Hayley Peters, Co-Owner, OhMyDigital

Reporting and client communication

Analytics platforms make it easy to deliver polished, professional reports that highlight the metrics clients care about most—campaign performance, ROI, and audience growth.

With clear data visualizations, complex results become easy to understand, helping clients see exactly how their social presence is improving. This transparency builds trust, strengthens relationships, and demonstrates your agency’s expertise. 

Deliver social media metrics in a sleek, visual reporting format. Use this exact social media template in the AgencyAnalytics platform–sign up for a free 14-day trial today.

What to look for in a social media analytics platform

Your chosen tool should pull data from every channel into one place, remove the need for manual compilation, and deliver the clarity needed to make confident decisions.

Here’s what to look for when evaluating your options.

Remember: The ideal platform caters to your agency’s specific needs and budget. Carefully evaluate features and consider free trials to find the best fit. 

11 Top Social Media Analytics Tools for 2025

Whether you’re exploring comprehensive solutions or specialized social media management tools, there’s something in this list for you.

Here are 11 of the most effective social media analytics tools, each offering unique strengths to track performance and prove value to clients.

1. AgencyAnalytics: Best for all-in-one reporting across social media and multiple channels

AgencyAnalytics is an all-in-one platform designed specifically for marketing agencies. It connects to major social media networks–including Facebook, Instagram, TikTok, and YouTube–to show clients how their paid and organic posts are performing. 

This platform also helps marketers report more than just social media analytics. It integrates with over 85+ other marketing channels to unify marketing analytics and measurement and paint a full picture of a client’s campaign performance. 

When that dreaded monthly reporting time comes around, AgencyAnalytics has you covered with pre-built dashboard and report templates. Short on time? Use the Smart Report, which autopopulates with your client’s unique metrics in just 11 seconds. They’re all fully customizable, too, with the option to schedule reports to your client’s desired cadence. 

Standout Features

• White label social media reporting tool: Customize reports with your agency’s branding for a seamless, client-ready finish.

• AI-generated insights: Use Ask AI to get instant, valuable insights about any client’s social media performance, including performance takeaways and optimization recommendations.

• First-party data benchmarks: Show clients how they’re performing against others with benchmarks derived from 150,000+ campaigns across 7,000 agencies.

Integrations

• Social media platforms like Facebook, Instagram, TikTok, and LinkedIn.

• Web tools such as Google Analytics and Matomo.

• Paid advertising platforms like Google Ads, Facebook Ads, TikTok Ads, and more.

Pricing

The Agency starts at $179/month, which includes access to 85+ integrations, unlimited staff users, custom metric creation, and alerts.

2. Sprout Social: Best for advanced social listening and analytics

Sprout Social is a top-tier social media management software that combines advanced analytics, social listening, and automated reporting. It offers detailed post-level metrics, audience sentiment tracking, and customizable reports, making it especially valuable for social media agencies handling multiple campaigns. 

However, its pricing structure is on the higher end, which could be a challenge for smaller agencies or those managing tighter budgets.

Standout Features

• Social listening: Gain insights from social conversations to inform your client’s social media marketing strategy.

• Advanced scheduling: Plan and schedule social posts across multiple platforms.

• Report automation: Automatically deliver customized, visual reports to clients.

Integrations

• Social platforms, including Facebook, Instagram, Threads, TikTok, etc.

• Lead gen and CRM platforms such as Salesforce and Marketo.

• Social commerce platforms, including Shopify, Facebook Shops, and WooCommerce.

Pricing

Their most popular Professional Plan starts from $299 per seat/month.

3. Hootsuite: Best for comprehensive multi-channel management

Hootsuite is a well-established social media management platform that provides robust analytics to monitor performance across multiple channels. It includes customizable reporting, campaign tracking, and team performance metrics, giving agencies the data they need to refine social strategies.

While feature-rich, Hootsuite’s interface could feel cluttered and complex for new users. It often requires additional time for setup, onboarding, and workflow optimization.

Standout Features

• Customizable reports: Build reports that focus on the metrics each client values most.

• Team performance tracking: Track response times, task completion, and overall productivity across your social team.

• Social ROI measurement: Connect social activity to business outcomes by tracking leads, conversions, and revenue generated.

Integrations

• Social media platforms like Facebook, Instagram, and LinkedIn.

• CRM and marketing tools like HubSpot and Salesforce.

• Advertising integrations with Facebook Ads, Instagram Ads, and LinkedIn Ads.

Pricing

Hootsuite’s Standard plan starts from $99 per user/month. 

4. Buffer: Best for simple and affordable social media scheduling

Buffer is a popular social media analytics platform trusted by many agencies and social media managers. It delivers detailed insights into post performance, audience engagement, and the best times to publish. Its intuitive interface streamlines scheduling, tracking, and reporting, making it easier to develop data-driven social strategies.

The free plan is limited, offering fewer features and the ability to manage only a small number of social accounts—something to consider for larger teams or multi-client management.

Standout Features

• Post performance metrics: Detailed insights into the performance of social media posts.

• Audience insights: Understand the audience demographics and behaviors of your client’s social media followers.

• Custom reports: Create custom reports tailored to a client’s specific needs.

Integrations

• Social media channels like Facebook, Instagram, and Threads. 

• Local SEO tools such as Google Business Profile.

• Ecommerce platforms including Mastodon and Shopify.

Pricing

Buffer offers a free plan with limited capabilities. Their Team plan starts at $12/month for 1 channel.

5. Keyhole: Best for real-time hashtag and influencer tracking

Keyhole delivers real-time tracking and reporting to monitor social media performance across platforms. It offers detailed insights into hashtags, keywords, and account metrics, helping agencies understand audience behavior and measure campaign impact. These analytics make it easier to identify emerging trends, track brand mentions, and optimize content strategies.

Some users have reported occasional discrepancies when comparing Keyhole’s data with other analytics tools, which may be a consideration for teams requiring exact precision in their metrics.

Standout Features

• Hashtag tracking and analysis: Monitor performance trends for specific hashtags to gauge reach, engagement, and audience sentiment.

• Influencer tracking: Evaluate the impact of influencer collaborations by measuring engagement, reach, and conversions.

• Competitor analysis: Benchmark a client’s social media performance against competitors to identify strengths, weaknesses, and opportunities.

Integrations

• Social media platforms like TikTok, Instagram, Facebook, X, and LinkedIn. 

• Media Monitoring across news sites, blogs, and other sources across the web.

• Reporting exports for data sharing.

Pricing

While pricing isn’t listed on Keyhole’s website, a demo is available upon request.

6. Facelift Data Studio (formerly Quintly): Best for long-term social media trend analysis

Facelift is a versatile social media analytics platform that provides performance tracking across different social media channels. It offers customizable dashboards, detailed reports, and competitive analysis, helping social media marketers enhance their strategies with precise data.

On the other hand, Facelift's features and advanced capabilities are known to come at a higher cost, which may cause some agencies to hesitate. 

Standout Features

• Custom dashboards: Build tailored views to gain deep insights and highlight advanced social media analytics.

• Historical data analysis: Review past performance to identify long-term trends and measure progress.

• Benchmarking: Evaluate social performance against industry averages to spot strengths and gaps.

Integrations

• Supported social media platforms include Facebook, Instagram, Snapchat, and X.

• Graphics design tools like Canva. 

• Advanced data analysis software like Tabelau. 

Pricing

Facelift Data Studio’s pricing is available upon request only. 

7. Iconosquare: Best for Instagram and multi-profile analytics

Iconosquare is a social media analytics platform designed for agencies managing multiple client accounts across different channels. It offers a customizable analytics dashboard for a clear view of key metrics, along with tools that simplify day-to-day management.

For agencies working with Instagram, some users have reported challenges when adding accounts and occasional audio issues with Instagram Reels. 

Standout features

• In-depth Instagram analytics: Access detailed metrics to measure and optimize Instagram performance.

• Content calendar: Plan, schedule, and publish posts seamlessly across social channels.

• Competitive analysis: Monitor and compare performance against selected competitors to identify opportunities.

Integrations

• Social media platforms including Instagram, Facebook, X, LinkedIn, and TikTok.
  Scheduling and publishing tools for streamlined content management.

• Analytics exports in formats like CSV and PDF.

Pricing

Iconosquare’s Scale plan starts from $79/month for 5 social profiles.

8. Brandwatch: Best for in-depth social listening and sentiment analysis

Brandwatch is a powerful platform for marketing teams seeking deep insights into online conversations and brand sentiment. It uses advanced analytics to track trends, monitor brand reputation, and analyze social media audience behavior. While highly capable, some users have reported occasional software bugs and inconsistent customer support responsiveness.

Standout features

• Sentiment analysis: Gauge the tone and sentiment behind social media mentions to understand public perception.

• Trend analysis: Spot and act on emerging trends through detailed social media monitoring.

• Customizable reports: Build tailored reports that align with specific client goals and metrics.

Integrations

• Major social platforms including Instagram, Facebook, and LinkedIn.

• CRM and marketing platforms such as HubSpot and Salesforce.

• Messaging tools like Zendesk.

Pricing

Brandwatch offers custom pricing based on your agency’s unique needs.

Experience why AgencyAnalytics clients rave about our customer support. Get help from a real human, not a chatbot. Start your free 14-day trial today–we're here to help whenever you need it.

9. Zoho Social: Best for team collaboration and CRM integration

Zoho Social offers real-time monitoring, advanced scheduling, and detailed analytics to track engagement, reach, and audience growth. It also includes collaboration features for team management, client reporting, and CRM integration. 

For agencies seeking deeper Facebook insights, some users have noted limitations with the platform’s Facebook Groups functionality. 

Standout features

• Advanced scheduling: Plan and publish content across multiple social media channels from a single dashboard.

• Performance analytics: Access detailed metrics to evaluate post and campaign effectiveness.

• Collaboration tools: Streamline teamwork with built-in features for planning, feedback, and approvals.

Integrations

• Social media platforms like Facebook, Instagram, X, Pinterest, and YouTube.

• Google Business Profile for managing business listings directly.

• Zoho CRM for syncing social engagement data with customer records.

Pricing

Zoho Social’s agency pricing starts from $230/month.

10. Later: Best for visual content scheduling

Later is a social media management and analytics platform that streamlines visual content planning and scheduling. Its drag-and-drop calendar, performance insights, and optimal posting time suggestions make it especially popular among Instagram-focused agencies. It’s also useful for influencer analytics and assessing large-scale content marketing campaigns.

That said, lower-tier pricing plans restrict the number of posts per profile, and free plans offer very limited functionality. Users have also noted the need to periodically reconnect social accounts, and post caps could be challenging for high-volume schedules.

Standout Features

• Scheduler: Plan and schedule content with an intuitive drag-and-drop calendar for a clear visual workflow.

• Analytics: Access in-depth metrics to measure engagement, reach, and audience growth over time.

• Optimization: Identify optimal posting times to maximize visibility and interaction.

Integrations

• Social media platforms including Instagram, Facebook, Pinterest, and YouTube.

• Canva for creating and editing visuals directly within Later.

• Dropbox, Google Drive, and OneDrive for importing media assets.

Pricing

Their Growth Plan starts at $50/month.

11. Agorapulse: Best for streamlined workflows with ROI-focused analytics

Agorapulse is a comprehensive social media management and reporting platform designed to simplify workflows. It offers real-time inbox monitoring, advanced scheduling, and in-depth analytics, including competitor benchmarking and ROI tracking. These features help teams manage interactions and refine content strategies for stronger engagement.

However, some limitations remain for their Instagram integration. Users have reported glitches that prevent photo previews, challenges with scheduling Reels in advance, and the absence of an Instagram grid layout

Standout Features

• Unified inbox: Monitor and manage social media interactions in real time from a single dashboard.

• Detailed analytics: Track performance metrics, benchmark against competitors, and measure ROI.

• Social listening: Monitor brand mentions and industry trends to inform your client’s entire social media strategy.

Integrations

• Social media platforms including Instagram, Facebook, X, and TikTok.

• Meta’s Conversions API and Google Analytics for connecting social performance data to web tracking.

• Dropbox and Google Drive for importing, storing, and organizing media assets.

Pricing

The Professional Plan starts at $149 per user/month. 

Best social media analytics tools at-a-glance

Take your social media marketing analytics to new heights

Choosing the right social media data analytics tool doesn’t have to be complicated. Start by identifying the metrics that matter most, explore free trials to test functionality, and choose the solution that will integrate seamlessly into your workflows.

In summary, the top benefits of using social media analytics tools include:

• Campaign efficiency: Track post performance, target audience engagement, and ad ROI across multiple networks from one central place.

• Deeper audience insights: Understand when followers are most active, which content formats drive the highest engagement, and how sentiment shifts over time.

• Competitive edge: Benchmark social performance against competitors, spot emerging trends in your client’s niche, and adjust strategies before the market catches up.

No need to patch together data from multiple social media platforms–invest in a solution that does the work for you.

Whether you’re tracking performance across a handful of social platforms or managing dozens of client accounts, AgencyAnalytics brings everything together in one place. It delivers the functionality of social media analytics software—plus integrations with over 85 other channels and advanced reporting capabilities.

Centralize social media analytics, generate professional reports, and share reliable first-party data benchmarks. It’s all possible with AgencyAnalytics–try it free for 14 days.